Started in February 2014 form Kremlin separatist and expansionist project “Novorossiya” is based on the revanchist USSR discourse, so the campaign materials used clichés and narratives of Soviet propaganda mainly from the period of WW2. During its existence, in the framework of “Novorossiya” and “L\DPR” projects any cultural product has not been created that would contain local socio-cultural features.